How to Build a Product or Service into a World-Class Brand
Al Ries
Branding.
Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others...
Why do you want this job? Why should I hire you? Why do you want to leave your current job? Do you have convincing answers ready for these important questions? Landing a good job is a competitive...
In 7 Steps to Fearless Speaking, communications consultant Lilyan Wilder will teach you how to cope with the panic, avoidance, and trauma of speaking as you give the gift of your convictions and...
The Emergency Economic Stabilization Act and What It Means to You
Paul Muolo
Many people are both alarmed and confused by what they've heard about the "$700 billion bailout. They're worried about their savings, their jobs and their homes. This audio provides an...
THE ART OF INFLUENCE will make you think twice about everything you've ever learned about influence. As Chris Widener's inspiring story reveals, it's not something you "do" to other people but...
